Digital revolution in Peru: Tarjeta W and Visa are changing the money market

In the emerging world of digital wallets, Tarjeta W, an innovative collaboration between Corporación E. Wong and Visa, is making a name for itself in Peru. This electronic wallet allows users to make their purchases 100% digitally, not only nationally but also internationally. In this post, we delve into the background of this launch, consider the motivation behind this move, analyze the impressive growth of the digital wallet market, highlight the role of Visa, and take a look at Tarjeta W's accessibility and fees.

The personal touch of the digital wallet
Corporación E. Wong and Visa's move to introduce Tarjeta W is more than just a technological advancement. It is a response to the needs of consumers looking for seamless and convenient payment solutions. The manager of Corporación E. Wong, Edgar Callo, emphasizes the opportunity to connect traffic in the malls and stores. This digital wallet is not just a payment method; it is a link that connects online and offline purchases and provides customers with a convenient and efficient service.

The boom of digital wallets in Peru
The central bank provides impressive figures: in the first half of 2023, transfers via digital wallets increased by an astonishing 158% compared to the previous year. This statistic highlights the rapid adoption and spread of digital payments in Peru. Tarjeta W thus meets a market that is hungry for innovative payment solutions and shows that the digital transformation in the financial sector is in full swing.

Visa's commitment to financial inclusion
Visa, a global player in financial technology, is committed to creating opportunities for underserved populations. Gilberto Chaparro, General Manager of Visa Peru, emphasizes the goal of facilitating access to innovative financial products such as digital wallets. The Tarjeta W Card, through Visa's security network, becomes a widely accepted and easy-to-use payment method that impacts people's lives.

Tarjeta W: Easy access, No fees
What makes Tarjeta W special is its accessibility. No qualifications or bank account required, just a free download to mobile phone. This low barrier to entry makes the use of Tarjeta W accessible to a broad segment of the population. In addition, there are no membership fees, which makes this digital wallet even more attractive.

Innovation through collaboration
The partnership between Corporación E. Wong and Visa demonstrates the transformation enabled by collaboration between traditional businesses and technology companies. Carlos José Pardo, Fintech and New Business Leader for Visa Andean Region, highlights the joint efforts to develop solutions that not only facilitate connectivity but also create better experiences for the people of Peru. The focus is on security of the highest standards.

Tarjeta W as a pioneer for the future
Amid digital transformation, Tarjeta W is becoming a pioneer for the future of payments in Peru. This personal digital wallet not only brings innovation, but also convenience and efficiency to consumers. With the growth of the digital wallet market and the clear commitment of Visa and Corporación E. Wong, Tarjeta W will undoubtedly shape the financial landscape in Peru and serve as an example of successful partnerships between tradition and technology.

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